Gone are the days of a one-size-fits-all mentality when it comes to corporate media kits. Press materials that feature company facts, awards, and testimonials are a great way to build trust among clients, future employees, investors, or influencers that might want to work with your brand. Interestingly, it’s not only journalists who can find media kits helpful.
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– Audrey Rubinstein, Owner of The M E T T A Agency
#DIGITAL MEDIA KIT EXAMPLES PDF#
Modern press kits come in different shapes and sizes: PDF files or folders (shared on company websites, online newsrooms, or via services like Dropbox and WeTransfer), entire web pages, and, occasionally, printed press materials.īack in the day, there was some distinction between media kits and press kits. – Alex Belanger, Digital PR Coordinator/Team Lead seoplus+ Simply put, an online press kit (also referred to as a media kit or PR kit) is a one-stop-shop for any information a media contact may need if they were to cover you in their news outlet. What does a corporate media kit include?.Do you actually need to keep all press materials in one place?.
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In this article, you will find the best press kit examples and answers from PR experts to the following questions:
#DIGITAL MEDIA KIT EXAMPLES HOW TO#
How to increase the likelihood of journalists writing well-informed articles about your company, then? With a little thing called a press kit. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. When it comes to getting coverage, PR specialists should take no chances.